As a content creator, whether on Youtube, on a blog, on social media or through your online photography or writing portfolio, you are bound to be contacted by brands who are interested in working with you especially if you reach peak popularity.
Before anything else, congratulations! You have probably been working hard to reach this point. A glass of bubbly and nice meal is of course well deserved.
After the festivities, it is time get to work. Your first recourse should be creating your very own media or press kit. A media kit is basically your online resume. It highlights you, your brand, your platform and why brands should work or invest in you.
What is a Media Kit?
A media kit, otherwise known as press kit, is a component of your website in which reporters, journalists, and other interested parties can source information about your brand. Basically, it is a convenient way to tell your business story to those who want to write or do business with you.
While having a media kit is not a surefire way to increase customers or to be featured in a popular publication, it does make learning about your brand a lot easier.
What Should Be in a Media Kit?
Media kits differ based on the nature of your business and the information you have to work with. Nevertheless, there are few things that should be in yours:
Your Story and Your Company Story
Your press kit should be able to provide interested parties information about your brand. This includes how your company came about. Tell the story – why you set up your business, how long it took for it to become successful and where you see your brand heading.
Make sure to include information like establishment date, untis sold, head office locations, manufacturing details in your press kit. This way publications no longer have to go out of their way to include facts in their piece about your brand.
Your Logo and Branding
Most publications use a company’s logo for a feature article. Your press kit as such should include a high quality graphic of your logo. Don’t forget to make it downloadable and with the option for a transparent background.
If you employ several people in your team, make sure they get a mention too. Explain their roles and how they contribute to the company.
Give publications a reason to feature you but showing them that other media outlets have been interested before. Whether it is a blog post, and interview or a magazine article, provide interested parties a little bit of a writing reference.
Your Following – Social Media and Website Traffic
Suffice to say, the reason why a brand wants to work with you is because of your popularity and reach. Substantiate this by laying it all out. Business people love numbers and graphs so it is smart to include the number of followers you have on Instagram, Facebook, Twitter, Pinterest, Youtube, Tumblr or Snapchat. If you run a blog, give a rundown of your website traffic. Include bounce rates, unique users and monthly page views.
In order to find out if you and a brand are the right fit, it is important that your audience aligns with the people they want to target. There are tools like Iconosquare for Instagram that would determine your demographic. Think about it, if you are a gamer, it doesn’t make sense if a health and wellness brand specializing in menstrual cups would engage you in business.
To give a brand an idea of what their working budget should be, including your rates is smart. You basically afford them not to do any guesswork. Brands are new to influencer marketing and they might not know the ins and outs of compensating for your services. Speaking of services..
Your Methods and Strategies
This part of your media kit is basically a menu of the things brands can opt for when working with you. Whether you are proficient in writing a blog post, creating a vlog, hosting a giveaway, or conducting a photoshoot, let the companies know what you can do for them and which you do well.
Your Contact Details
As an online influencer, it doesn’t make sense that you are difficult to get a reach of. Since your media kit is your CV, include contact details like your phone number and email. Make it irresistible for them to contact you!
If you want to get the right coverage for your business or want to reach the right brands, you have to have to right tools. A press kit is a start! Have you already made yours? Comment and share your press kit below!