Promoting your brand on Facebook is probably one of the easiest things you can do in order to reach your target audience. There are over a billion people are on the social networking site. Moreover, GenXers and Baby Boomers are said to be most active on Facebook than any other social media platform.
When it comes to gaining traction on Facebook or any social media platform for that matter, producing quality content is key. Nevertheless, you can’t expect all of your posts to gain organic engagement.
Thankfully, investing a little bit of your marketing budget and opting to boost an update on Facebook is easy as it is effective – at least when you follow these four simple steps.
Step 1: Choose the Right Post To Boost
In order for your paid efforts to bear fruit, you should boost the right post. Pick an update that has already received organic traction. It must be timely, well-written and engaging.
Surely, you are itching to click that boost button. But before you do, make sure to proofread. Posts with misspelled titles are often associated with viruses and click-baits. You would like your investment to pay off so do not skip this step!
Step 2: Select Your Audience
After clicking the boost button, a pop-up screen would appear prompting you to choose your audience. You can choose to boost the post to people who have already liked your page, them and their friends or people you are targeting. If you are trying to attract more people, choose the third option.
The third option would lead you to another set of questions regarding the audience you would like to boost your post to. The new page would prompt you to input the age, gender, location and interests of your target. Save after filling in the necessary information.
Step 3: Determine Your Budget
The budget comes after selecting your audience. The minimum is at $7 but you can go as high as you based on the estimated number of people you plan to reach. You can choose to boost the post for a minimum of one day. You can also customize the end date of your project.
Step 4: Payment
Another pop-up would appear after you have chosen your budget and target. This next screen would prompt you to select a payment method. You can choose to pay with paypal, credit card or debit card.
Et voila! Your post is already boosted. Now all you have to do is wait and reap the benefits of your smart strategy!