Nowadays, if you don’t have an online presence, you basically do not exist. Especially for businesses, not being searchable on the internet is suicide. Online content and engagement are key factors that affect consumer purchases. In order to boost your sales and leads, it is only smart to take advantage of the marketing options, like influencer marketing, available to you.
- But where do you start?
- How do you engage these internet personalities?
- How do you reach out?
- How do you maintain a relationship?
Before being overcome with all the questions and eventually giving up on the idea of influencer marketing, take a gander at the step by step guide below. It is simpler than you think. Quite literally, as easy as 1,2,3.
1 – Find the Right Influencers
In order for your influencer marketing campaign to have any effect on your brand, the first order of business should always be identifying the type of personality you are looking for. You do not engage a fitness blogger if you are trying to sell make-up. Moreover, you do not choose to work with a younger influencer that caters to a younger audience, if your target market is middle-aged moms. Their following and your brand simply do not match and you only would end up with wasted time and money.
That is not to say you should limit yourself to just your niche. If you are trying to grow a food brand, there is no reason to just stick with chefs and food bloggers. Tapping fitness gurus that promote the same values as your brand can help you stand out from all the other food brands.
Keep in mind that relevance takes precedence overreach. Sure, an influencer might have 7 million Instagram followers. But if these followers, would never be interested in what you are selling, then there is no reason why you should do business with him or her. Decide on what you need, do your research and make a list. This is the right time to be a little bit obsessive and diligent.
2 – Make Your Interest Known
Now that you have identified the influencers that you would want your brand to be associated with, it is time to reach out and express your interest in their services.
As they say, it is not what you know but who you know. This is the perfect time to talk to the connections that you have made over the years. Maybe one of them has worked with one of the personalities you are interested in. You can ask them to put a kind word in for you.
You can also reach out to them through their social media channels. As an online influencer, you can expect them to almost always be online and contacting them through their channels, of course in a professional way, is the fastest means to get a response.
3 – State Your Intention
This is the part wherein a longer conversation is to be made. Once you have established a connection with an influencer and the relationship seems like it would be beneficial for both parties, set a meeting. The meeting should be long enough that all key aspects of your campaign would be discussed but short enough that you don’t end up wasting anyone’s time.
Influencer marketing is a rather new strategy. We understand that it is daunting. Thankfully, you have Mostly Sunny in your beck and call. Reach out to us today and learn more about how influencer marketing can help your brand. We are recognized as a top Branding Agency on DesignRush.