“Influencer marketing” has been a pretty trendy buzzword in 2017. If you have any social media accounts at all, you surely have seen this type of marketing at work – even without realizing what it is called.
Its popularity is not all that surprising. Influencer marketing is more than just industry jargon that doesn’t make a whole lot of sense. If done right, this method of promotion can result in an increase in brand awareness and subsequent rise in leads and sales.
So what is influencer marketing?
Taken word for word, influencer marketing quite simply entails an influential person, who has a relevant following, promoting or even selling products and services. This marketing tactic isn’t all that new. Influencers, like movie stars, athletes, and politicians, come in many shapes and forms. However, the factor that sets influencer marketing at present apart from what has been done in the past is the presence of social media.
Social media has made it possible for ordinary people to become an influencer. An internet connection and a smartphone can create viral content. Those who do it right, both in content creation, promotion and engagement on social media, tend to amass followers that listen to their opinions and advice.
For businesses, taking on an influencer marketing campaign has proven to be effective in driving sales and increasing name recall. Multiple studies have shown that people tend to listen to individuals more than they do ads – at least when it comes to their purchasing decisions.
Obviously, tapping online personalities for promotion should be on your to-do list. But if you remain unconvinced below are statistics that might urge you to kick off that campaign:
The efficacy of online ads is on a decline partly because of the existence of ad blockers.
- According to a research conducted by Reuters, 47% of internet users use ad blockers.
- 80% of the most popular people for teen audiences are Youtube stars.
- 92% of consumers trust the advice of individuals over brands.
- 74% of the buying public conducts research on social media before making a purchase.
- 81% of seasoned marketers who have launched influencer marketing campaigns consider it effective.
Influencer marketing as a means for promotion is bound to boom even further in the next few years. Sure, we understand, it is daunting. But with the right team, like Mostly Sunny, in your team, it is time to take a slice of the cake.