CONSUMER PROFILE

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ONLINE ADS PROFILES

A consumer profile is a way of describing a consumer categorically so that they can be grouped for marketing and advertising purposes. By target advertising to a specific market segment, you can find more success in selling a particular product and increase profits.

ART & THEATER

AFICIONADOS

Whether they’re taking in a Broadway show, perusing local galleries, or attending the opera, Art & Theater Aficionados are defined by their cultured tastes and love of the arts. Online, they can be found browsing the “arts & theater” sections of newspapers, browsing reviews of the latest musicals, reading artist profiles and buying tickets to art and theater events.

BEAUTY MAVEN

Beauty Mavens are always on the hunt for new products to incorporate into their personal beauty regimen. They’re well-versed on the pros and cons of different products, and remain loyal to the ones they know and love while still being excited to try out new things. Their time online is spent watching hair and makeup tutorials and brushing up on tips and tricks.

BUSY

PROFESSIONALS

Busy Professionals have office jobs in corporate, managerial roles and pride themselves on their 9-5 hustle. They aim to maximize productivity and get the most out of their busy work week.

CAR SHOPPERS

Whether they’re looking for a family-friendly minivan or a super sleek sports car, Car Shoppers are on the hunt for a new set of wheels. They search for nearby dealerships, peruse local listings, research different models, and weigh their options carefully.

COOKING

ENTHUSIASTS

Cooking Enthusiasts can be found in the kitchen – whipping up meals for family and friends or testing out a new technique. Online, they search for tips, tricks and new recipes. While they may not aspire to haute cuisine, these at-home chefs prefer home-cooked meals to take-out any day.

DEDICATED DINER

Dedicated Diners love a good meal – and they’re always on the hunt for the next one. They dine out multiple times a week, know the best local chefs, and closely follow restaurant openings. Online, they can be found searching for new restaurants, reading reviews, making reservations, looking for recipes, and watching in-depth chef interviews.

EDUCATION SEEKERS

Higher learning is a top priority for this audience of smart, success-oriented adults actively seeking postsecondary education opportunities. Whether they are interested in online degree programs, classroom experiences, industry conferences or professional certifications, Education Seekers are focused on the future & skills.

ENGAGED COUPLES

Engaged Couples are in the midst of planning their upcoming nuptials and agonizing over all of the little details that come with that. Whether they’re searching for bridal gowns, wedding planners, event venues, registries, or florists – these future spouses are looking for wedding inspiration and guidance.

FITNESS

ENTHUSIASTS

Fitness enthusiasts head online to get insight into the things they care most about: tips and advice on all things exercise and diet. Whether they’re searching for new yoga poses or healthy diet trends, these health-conscious web surfers love the latest research into what keeps us well.

FASHION FORWARD

SHOPPERS

Fashionistas take great pride in their personal style, mixing and matching brands to create a unique look. They stay up-to-date on the latest trends and are often the first among their friends to sport a new style. Online, they head to red carpet galleries, runway reports, and fashion blogs.

HOME DECOR

ENTHUSIASTS

Home Decor Enthusiasts take great pride in the decor, design, and upkeep of their homes. From lighting to flooring, these savvy shoppers head online in search of inspiration for their latest renovation or redecorating project and devote a good deal to upgrading their nests.

HOME HUNTERS

Home Hunters are ready to make a move and actively searching for residential real estate. They hunt for great listings in their favorite neighborhoods and research moving services while visiting the real estate sites they trust the most.

MEN'S FASHION

ENTHUSIASTS

These style-savvy menswear shoppers are always on the hunt for new pieces to upgrade their ever-growing wardrobes, and they make it a point of pride to stay up-to-date on the latest sartorial trends.

NEWS JUNKIES

News Junkies are avid readers, both offline and online, who keep up-to-date on the latest news coverage. They generally enjoy reading newspapers and magazines to keep up on current events and frequently purchase ebooks.

SAVVY PARENTS

Savvy Parents lead kid-centric lives, focusing time and energy on reading up on childrearing, shopping for child-friendly products, and enrolling their kids in classes. Busy moms and dads eager for guidance turn to the internet as a valuable resource.

SPORTS FANS

Simply put, Sports Fans are people who love athletic pursuits. They are always up-to-date on the latest scores, pay for sports programming, and frequently purchase tickets to sporting events. They’re the first to join the office sports pool and often engage in “fantasy” sports with friends.

TRAVEL BUFFS

Travel Buffs’ passion is to explore the world and a large portion of their disposable income goes towards travel. You can find them online on websites and forums devoted to travel and while jet-setting they immerse themselves in the culture of the places they visit.

TECHNO- PHILES

Technophiles love technology and are always up-to-date on the latest gadgets. They spend a large portion of the income on acquiring the newest tech and consider it important to “beta test” fresh innovations. They research their purchases at length and contribute to user reviews and forums known to attract like-minded individuals.

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