CASE STUDY: AMERICAN EXPRESS

To increase awareness and membership from affluent socially-conscious professionals, AE initiated a “Keep It Blue” campaign in effort to combat marine plastic pollution.

A geo-targeted print campaign in two metro areas that showcased American Express’s Ocean Card account. The campaign ran in six Condé Nast magazines to target high-income earners.

Featured On:

Time |  Forbes  |  GQ  |  The New Yorker  |  Vanity Fair  |  Wired

SCHEDULE A MEETINGSCHEDULE A MEETING
Objective
  • Drive awareness of American Express business cards among affluent consumers who are eager to grow their savings.
Locations
  • Los Angeles Metro: 1,383,246
  • San Francisco Metro: 965,640

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