CASE STUDY: #CITYCENTERDC

#CityCenterDC is a mixed-use development consisting of two condominium buildings, two rental apartment buildings, two office buildings, a planned luxury hotel, and public park in downtown Washington, D.C.. It encompasses and covers more than five city blocks.

A geo-targeted print campaign in Northern Virginia, D.C., Maryland and Philadelphia that showcased the luxury side of D.C. The campaign ran in nine magazines to target affluent consumers. 

Featured On:

Vogue |  Forbes  |  GQ  |  The New Yorker  |  Vanity Fair  |  Harper’s Bazaar | Marie Claire | Cosmopolitan  |  W

SCHEDULE A MEETINGSCHEDULE A MEETING
Objective
  • Drive awareness of #CityCenterDC among affluent customers
Locations
  • Washington, D.C.
  • Northern Virginia
  • Maryland
  • Philadelphia

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