CASE STUDY: HOLLYWOOD BOWL

To increase ticket sales and promote scheduled shows, Hollywood Bowl launch a digital and print ads targeted to affluent cultural professionals. Campaigns highlighted artists and venues including Smooth Summer Jazz, Gustavo, and Sunday Sunset.

A geo-targeted print campaign in Greater Los Angeles that showcased the musical line up of artists performing at the Hollywood Bowl. The campaign ran in nine magazines to target musical enthusiasts.

Featured On:

Time |  Forbes  |  GQ  |  The New Yorker  |  Vanity Fair  |  Wired | Marie Claire | Cosmopolitan  |  Entertainment Weekly

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Objective
  • Drive awareness of Hollywood Bowl’s musical line-up among music and entertainment enthusiasts who are eager to explore local art and cultural events.
Locations
  • Los Angeles Metro: 1,648,624

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