CASE STUDY: JASON MICHELLE REAL ESTATE

Jason Mitchell is a real estate powerhouse who founded Jason Mitchell Real Estate in 2006. He is the host of Arizona’s Hit Real Estate and Mortgage talk show The Real Estate Round Up. Since then, The Jason Mitchell Group has achieved over $1 Billion in sales and has been voted Arizona’s #1 Real Estate Team two years in a row (2016, 2017).

Jason Michelle runs branding campaigns as well as ads for specific listings and individual brokers to promote their services to high-net-worth individuals in affluent markets, using both print and digital media.

Featured On:

Forbes | Architectural Digest | GQ | Golf Digest | Wired | Vanity Fair  | The New Yorker

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Approach
Geo-targeted print campaign in three markets drove awareness of the individual brokers’ services at Jason Michelle Real Estate. The campaign ran in five luxury Condé Nast magazines along with standard banners and targeted an affluent adult audience.
Locations
  • Phoenix
  • Scottsdale
  • Reno
Results
  • Guaranteed impressions: 2,766,148 
  • Delivered impressions: 2,776,195 
  • Clicks: 2,179 
  • CTR: 0.08%

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