CASE STUDY: KATSUYA

Katsuya by Starck is an artistic union of Master Sushi Chef Katsuya Uechi’s fresh take on Japanese classics with Design Impresario Philippe Starck’s sleek and sultry interiors. The restaurant’s signature Japanese Kanji Symbol ‘Katsu’ meaning ‘victory’ stands true to its name considering the loyal following the restaurant has won over with its inventive combination of Japanese and Californian cuisine. Suited for the American palate and carrying a global appeal, Katsuya is truly a multi-sensorial culinary voyage all through from the East to the West.

A geo-targeted print campaign in Greater Miami that showcased Katsuya Miami. The campaign ran in nine magazines to target affluent consumers who are food and dining enthusiasts.

  1. Featured On:

Vogue |  Forbes  |  GQ  |  The New Yorker  |  Vanity Fair  |  Harper’s Bazaar | Marie Claire | Cosmopolitan  |  W

SCHEDULE A MEETINGSCHEDULE A MEETING
Objective
  • Drive awareness of Katsuya new Miami location among affluent customers
Locations
  • Miami
  • Tampa
  • Fort Lauderdale
  • South Beach
  • Hollywood, FL
  • Boca Raton

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