CASE STUDY: UCLA

UCLA launched a brand campaign that celebrated optimists everywhere. Print and digital ads highlighted UCLA’s role as an place for opportunity and progress and Operation Mend, a UCLA program that perform reconstructive surgery for veterans.

A geo-targeted print campaign in two metro areas that showcased UCLA alumni. The campaign ran in six magazines to target UCLA enthusiasts.

Featured On:

Time |  Forbes  |  GQ  |  The New Yorker  |  Vanity Fair  |  Wired

SCHEDULE A MEETINGSCHEDULE A MEETING
Objective
  • Drive awareness of American Express business cards among affluent consumers who are eager to grow their savings.
Locations
  • Los Angeles Metro: 1,383,246
  • San Francisco Metro: 965,640

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